Kind of both? "While Ive and LoveFrom will remain independent, they will take over design for all of OpenAI, including its software. Altman said his first conversations with Ive weren’t about hardware, but rather about how to improve the interface of ChatGPT."
That's not promising! Ive isn't an interface designer and doesn't know a pushbutton from a skeuomorphic hole in the ground. Software and industrial designers can work with each other to build great things, but they are not equivalent roles.
Overrated is great for raising the next investment round. It is much easier than convincing investors they are underrating someone you think would make a better choice to go with someone overrated instead. If he is overrated enough the increase from overratedness in the next investment round will pay for more than the acquisition cost.